Market Analysis

We will quantify the potential for your products in each of the main markets and analyse local competition.

Our market research is rapid and cost-effective. Juniper has market intelligence data on a wide variety of markets, industries and countries. In certain markets, we develop our own in-house databases to monitor trends. We supplement our internal resources by using over 500 on-line databases as well as maintaining close ties to several specialist libraries.

Market Analysis services offered by Juniper

• In-depth analysis of sales potential for your product, either in one country or across a region
  Using field research techniques and/or telephone survey tecnhniques depending upon your requirements and budget
  
  
• Market intelligence; market share, competitive pricing, market size
  Using our established market intelligence procedures which combine original research with searches of databases and
  other sources for maximum cost effectiveness
  
  
• Customer attitude surveys & competitive benchmarking
  We have developed a method for ranking our client's performance against a competitor or competitors according to the market perception. Practical and 'real world' information on how you rate against your competitors is invaluable to knowing where to focus: product development, customer service, product quality or other factors. Our clients have found this type of information invaluable.

We specialise in researching technical and industrial market niches on an international scale. In particular we have considerable experience of researching difficult markets such as closely defined industrial market segments where classical techniques can be ineffective. (See the Case Studies below)

Over the last few years we have carried out studies of an enormous variety of markets for clients. Here are some examples:

Alternative Energy	Health Screening
Battery Industry	Membrane Technology
Catalysis	Oil Extraction & Oil Refining
Ceramics	Pharmaceuticals
Glass	Petrochemicals
Metals Casting	Tyre Recycling
HVAC Industry	Waste Management

Our team has experience of carrying out assignments in many countries. For example, these included:

Austria	Hong Kong
Australia	Hungary
China	Macao
Colombia	Netherlands
Cuba	Poland
Denmark	Romania
Finland	Switzerland
France	UK
Germany	USA

Case Study 1

Our client, the European subsidiary of a US multi-national, wanted an independent assessment of market growth potential in a market that was poised for rapid development. We carried out a pan-European interview programme which brought together the views of industry insiders, university academics, consultants and manufacturers. Our forecast was then used to help determine the amount of new capacity for the client's facility.

Case Study 2

A French company commissioned an assessment of the UK market from us. This report, which took advantage of our established information resources and contact network, covered regulatory trends, market growth, competitors and customer attitudes.

Case Study 3

A North American manufacturer of specialist products hired us to assess the export potential for two of his products in Europe. We provided an analysis of the attractiveness of each of 12 countries which covered market size, number of competitors, industry structure and market growth.

Case Study 4

A British company that had developed a novel waste treatment process asked us to provide an independent assessment of the size of the market and the potential for their process. This report was then used in support of their investment proposal to sources of finance.