Market Intelligence & Competitor Analysis
Detailed and valuable analysis of your competitor's strategy
We are experienced in gathering and analysing competitive intelligence within technically complex markets.
Our consultants are specialists who combine market research skills with a knowledge of particular industries and technologies.
We help clients to understand...
- Production capacity at key competitor locations
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- Competitor pricing strategy
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- How your manufacturing costs compare with a competitor's
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- Market and competitor production technology
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- Competitor marketing strategy
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- Customer perceptions of your competitors
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We specialise in researching technical and industrial market niches on an international scale. In particular we
have considerable experience of researching difficult markets such as closely defined industrial market segments
where classical techniques can be ineffective. The following case studies illustrate some typical projects
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Case Study 1 - Manufacturing capacity
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A German company asked us for information on production capacity at competitors in Germany, Austria, Czech Republic, Hungary, Rumania and Poland. In addition to the required information, we provided an analysis of each company’s strategic intent in relation to investments in incremental capacity
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Case Study 2 - New Product
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A Fortune-500 US multinational hired us to investigate market rumours that a German competitor was about to launch a new product into a market segment where our client was dominant. Since this was a most profitable product line for our client, the competitive threat was very important. We managed not only to confirm the rumour but also provided detailed product performance information - 3 months before the competitor’s product launch. Based on our analysis of the likely customer reaction, our client was able to change their marketing approach prior to the competitive product being available.
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Case Study 3 - Pricing
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We helped a Japanese client to analyse the product pricing policy of a Japanese competitor in certain export markets. This information was then used to adjust our client's volume discounts to maintain a competitive edge in the more profitable market segments.
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