Market Studies

Juniper’s expertise lies in international knowledge and experience, at corporate level, of technically complex products and their markets. We have particular experience of international business development, including marketing in different countries (and continents); sales potential analysis; market intelligence; market share; benchmarking; market forecasts and market research; due diligence; acquisitions and partnerships.

We have been asked to conduct long-term consultancy projects, custom reports, specific market analyses and technical assessments, for a wide range of clients across the world. We have also produced off-the-shelf reports, particularly in the waste management sector, which include market forecasts for thermal processes. We are able to offer the unique combination of technology knowledge & analysis, with real-world experience & analysis of the business markets to which the technologies relate. We have provided advice and reports to a wide variety of technical industries and sectors, including chemicals, pharmaceuticals, glass and alternative energy as well as our core business of waste management, renewable energy and the environmental sectors.

We have provided advice to over 500 customers in over 40 countries and are known for our particular knowledge of the markets in the European countries, especially for American and Asian companies wishing to develop their businesses into Europe.

The pages under this Section of our website provide further information about the type of support that we can provide. If you would like more information, or wish to discuss a particular project, please contact us direct, by telephoning us on +44 (0)1452 770078 or by using this email link.

Details of our off-the-shelf reports are contained in the Publications section of this website.

Examples of projects which we have conducted include the following:

Case Study 1

We were asked by the French division of a US company to undertake a detailed cost benchmarking exercise using competitive intelligence techniques; to review an under-performing division; and to make recommendations on disposal versus investment.

Case Study 2

A Fortune-500 US multinational asked us to develop medium-term diversification strategies for entry into Europe; and to provide European market data for a strategic option analysis

Case Study 3

A multinational pharmaceutical company asked us to undertake a market study and assist with partner identification. The geography covered both the US and Europe and we carried out an analysis of market trends in High Throughput Screening and Genomics. We were then asked to identify potential sites for joint evaluation of novel systems.